We live in the most exciting times ever. I say that mostly because it is the only time I have lived in. Think about this, today almost everyone has a Facebook account, Twitter profile or YouTube channel. You have the opportunity to reach more people today than could have been imagined two decades ago.

Just a few years ago if you were not a celebrity the only people who knew you were those you physically interacted with. This might be a couple hundred for the average person.

Today, anyone, regardless of where they live, can have an audience of ten-thousand or more. You used to have to sell out an arena to do that, or write for a major newspaper. 

Now you just have to sign up for Twitter and engage! Everything is branding Paul Jolicoeur The Brand We All Manage

Think about the job search. Your mom used to tell you not to get tattoos because it might prevent you from getting a job. No worries mom, the tattoos don’t matter as much anymore.

You want to know what else matters?

Your social media content.

In an age where anyone can be found by anyone within minutes, why wouldn’t an employer or potential client look you up?

So here it is. In the age where everyone can have a public profile and a fan following, the reality is that each one of us has a personal brand.

Every time you tweet, update Facebook or snap a chat you are building your brand.

Your brand is who you are. It is your reputation, it is who people see when they find you, and it is what they think of you.

You can also think of it this way….

Each one of us are brand managers. We are all in the public relations business.

[Tweet “Each one of us are brand managers. We are all in the public relations business.”]

This is because everything you do online is building your brand and the brand you build will influence who wants to hire you, do business with you or engage with you.

There is now little distinction between your online activity and your offline world.

Leaders that are aware of their influence want to have greater influence. They understand that branding matters. They know that their reputation is the most valuable asset they possess.

Remember, every tweet, pic or update you make online is open to anyone and everyone. Make sure you are willing to stand behind whatever it is you share.

Each one of us has influence on the world around us. We get the opportunity to interact with people each day, whether it be online or offline. In either case we all influence one another with these interactions.

A true leader sees their influence, desires it to grow it, and wants to uses it well.

How do you like being a brand manager?